Strategic Marketing Director

Strategic Marketing Director

Job description :

GreenYellow Thailand is part of the GreenYellow Group (headquartered in France), which, in 15 years, has become a recognized investor and operator of decentralized solar photovoltaic and energy efficiency projects.
GreenYellow offers a unique and global platform of solutions to help its clients reduce their electricity bills by consuming less and greener energy. In the past 5 years, GreenYellow Thailand has secured a leading position in the Thai market with more than 200 solar and energy efficiency contracts serving over 75 clients, including large multinational companies and local conglomerates across various industry segments.
In order to accelerate our growth and consolidate our leadership position, we are looking for a Marketing Strategist who will join our marketing team and take full responsibility to develop an overall B2B marketing strategy that drives profitability, brand consistency and recognition, and overall market growth in both solar PPA and Energy Efficiency Solutions.
Cultivate existing sales channels with implementation of loyalty programs with existing business introducers (EPC, Telesales or other)
Develop new sales channels to grow the number of leads /opportunities and explore new partnerships such as with industrial zones or any other adequate channel
Conduct in-depth research to identify new market segments, opportunities and client preferences to support campaign creation
Forecast market trend and monitor competitor’s offers
Generate innovative ideas to promote our brand and solutions
Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans
Use customer feedback to ensure client satisfaction
Enhance Greenyellow visibility by implementing a proper strategy in terms of SEO & SEM
Direct Management of “Communication and Marketing” Manager to supervise and drive activities linked to branding and communication (PR, fair/exhibition, conferences, website, social networks, CSR activities, etc)

Qualifications :

Independent and proactive attitude, but ability to be a team player is a must
Proactive and results oriented
Fluent in Thai and English (TOEIC > 650)
Office based in Bangkok (BTS Saladaeng)
Requires extensive travel within Thailand to meet customer

Skills and Knowledge :

MA in Marketing or similar relevant field
Dual expertise in engineering and marketing is preferred
Knowledge of renewable energy sector is a plus
Business Administration or equivalent
Previous working experience as a Marketing Strategist for (3) years
In-depth knowledge of CRM software and Content Management Systems
Experience with SEO/SEM and Google Analytics
Outstanding organizational and time management skills
Excellent communication, interpersonal and presentation skills
Creative thinker with data-driven analytical aptitude

Benefits :

Attractive Salary
Fixed bonus
Performance (KPI) bonus
Health insurance
Dental care
Life insurance
Provident fund
Phone allowance
14 days annual leave
Birthday gift
Company outing

Location :

19th Floor, Tisco Building, 48/43-44, N Sathon Rd, Silom, Bang Rak, Bangkok 10500

Application Form